Making Cash and Profits Grow

Interim CFO Reed's Inc. (NYSE symbol REED)

Business Man

Looking for Full time or Interim CFO position

Previously Reed's Inc. CFO which is listed on tne New York Stock exchange and received excellent

Letter of Recommendation from the Founder & CEO Chris Reed

Senior Financial Executive and Operations Manager

P & L Management – Turnaround Management – Mergers & Acquisitions

 •  Organized and resourceful Senior Financial and Operations Manager with extensive experience in managing all administrative and human resources departments. An accomplished coach and mentor who can hire, train and retain great employees. 

•   Extensive expertise in accounting department policies and procedures and computer software installation projects including business operations consolidations and turnarounds.

•   A proven driver of revenue and profit growth through new revenue initiatives, cost controls, work force utilization and operational waste reduction.

•   Broad experience in developing organizations and processes to meet or exceed company and customer expectations.

Career Highlights

  • Improved monthly net income from ($1,236,000) loss to $18,000 profit in 2.5 years, reduced staff, obtained new financing and equity. [LiveDeal, Inc.]
  • Generated $1.2M savings in a 4-year period due to cost cutting ideas and reduced EDP costs by 75% within 6 months upon installation of new computer system. [Lely Development Corporation]
  • Contributed to business growth from $16 to $66 million in revenues and increased from 2 to 6 locations; directed strategic acquisitions, mergers, and sales. [John R. Wood Corporation]
  • Hired staff and created lean, efficient Southeast operations accounting staff for land and homebuilding operations covering Atlanta, Charlotte, Greensboro, and Nashville markets. [U.S. Home Corporation]
  • Negotiated and closed loan packages, totaling $2.75M; successfully executed corporate reorganization for tax, legal, and insurance reasons. [JKL Consulting]
  • Completed several new computer software conversions and new budget and financial packages on time and under budget. [LiveDeal, JKL Consulting, John R. Wood, Minto]

Areas of Expertise

  • SEC 10k and 10Q filing
  • Financial Planning / Budgeting
  • Team Development / Leadership / HR
  • Negotiation Strategies / Communication
  • Joint Ventures
  • NASDAQ compliance/Reporting
  • Strategic Planning / Risk Management
  • Cash Management / Cost Management
  • Facilities Development / Management
  • Foreign Exchange
  • Sarbanes Oxley compliance
  • Asset / Liability Management
  • GAAP / Cost Accounting
  • Mergers & Acquisitions
  • Multi State /Federal Tax Preparation

Business Memberships

  • Member of AICPA
  • Member of Nevada Society of CPAs
  • Stirling Business Club
  • Hong Kong Business Association of Nevada
  • UNLV Alumni Association

Business Experience

Larry has over 20 years of experience as a problem solver and business manager. He has worked as a senior financial manager in several industries including real estate development, construction, manufacturing, residential and commercial property management, hospitality, restaurant, real estate brokerage, retail, golf courses, agriculture and technology. He enjoys the challenge of helping businesses grow and prosper by increasing sales, controlling costs, improving procedures and managing cash flow.

He earned his MBA degree at the University of Denver and graduated with a BS in Accounting degree from the University of Delaware. He is a member of the AICPA and earned his Nevada CPA certificate. He taught Cost Accounting and Introductory Accounting classes at the University of Delaware, University of Denver and Nevada State College.